Founded in 2018, Soft Opening presents UK-based and international emerging contemporary artists, often their first solo presentations in London. Focusing on work pushing conventional limits of medium or material, the gallery presents a wide range of media and practices. Soft Opening built its early program with projects that responded to the gallery’s unique first location in Piccadilly Circus Underground Station. Programming now extends across a second space in Bethnal Green, East London. Soft Opening represents Shannon Cartier Lucy, Tenant of Culture, Rhea Dillon, Ryan Driscoll, Olivia Erlanger, Gina Fischli, Nevine Mahmoud, Carlos Reyes and Sin Wai Kin.