Erdem Moralioglu

For London Gallery Weekend, Erdem’s selection traces a considered path across Mayfair, Soho, and the East End, moving through a network of galleries that collectively shape the city’s contemporary art landscape. Rather than a linear route, the journey is conceived as a series of conversations between practices and contexts, from the elastic metaphors of Helen Marten’s multimedia artworks—on view at Sadie Coles HQ (Savile Row)—to the work of painter, draughtsman and printmaker Terry Winters at Modern Art.

Across these spaces, established and emerging voices are placed in dialogue—such as Jemila Isa, presenting her first solo exhibition at Maureen Paley: Studio M, and Prunella Clough, represented by seventeen paintings at Thomas Dane Gallery—underscoring London’s role as a site of continuous exchange and reinvention. 

The journey concludes at the ERDEM store at 70 South Audley Street, designed by P. Joseph Architecture & Design, which reflects the house’s signature codes with a focus on craft and contrast. Within this environment, a curated art collection is woven throughout the space, featuring works by contemporary artists including Kaye Donachie, alongside others across painting, sculpture, and photography. These works respond to both the architecture and the brand’s visual language, extending the store beyond retail into a cultural setting where fashion, art, and design intersect with quiet precision. 

The route naturally extends into the surrounding cultural fabric of Mayfair, ending at The Audley Public House, a longstanding favourite with its own wonderful selection of contemporary art.